Do You Need to Use Amazon IP Accelerator to Get Amazon Brand Registry? Absolutely Not.
I’ve worked with hundreds of Amazon sellers over the years, helping them secure their trademarks and get approved for Amazon Brand Registry. One of the most common questions I get is:
“Do I have to use Amazon’s IP Accelerator to join Brand Registry?”
The short answer: No, you don’t.
The IP Accelerator Myth
There’s a persistent misconception that Amazon IP Accelerator is the only way to get early access to ABR because it “lets you access Brand Registry immediately after your trademark application is filed, rather than waiting for full registration.”
That’s simply not true.
Amazon grants Brand Registry access as soon as your trademark application is pending at the USPTO, no matter who files it. It does not have to be through an IP Accelerator law firm. Once you have a pending U.S. trademark with a serial number, you can apply for Brand Registry and enjoy the same benefits as anyone who used IP Accelerator.
Why IP Accelerator Costs So Much
Amazon’s IP Accelerator connects you with a network of law firms that Amazon has pre-approved. The service is marketed as a streamlined way to get Brand Registry, but the legal work is no different from what any experienced trademark attorney can do for you.
In fact, their pricing is often more than double what you need to pay. IP Accelerator costs around $2,800 for a comprehensive brand review, including trademark office records and unregistered uses, plus the filing of your application.
Many services, like mine, provide the same legal protection, the same ability to get into Brand Registry immediately, and the same USPTO filing, for less than half that price.
What You’re Not Losing by Skipping IP Accelerator
If you use an experienced trademark attorney outside of Amazon’s network:
You still get full access to Brand Registry once your application is pending.
You still get a professionally conducted trademark search and proper filing.
You avoid overpaying for the same legal process.
You retain the freedom to choose the attorney who’s the best fit for your business, not just one from a preset list.
Bottom Line
You don’t need to spend $2,800+ through Amazon’s IP Accelerator to get Brand Registry. I’ve helped hundreds of sellers get their brands protected and into ABR quickly and affordably, without paying inflated fees for the same process.
If you’re ready to secure your trademark and unlock the benefits of Amazon Brand Registry without overspending, please contact us. You’ll get expert legal guidance, a thorough trademark search, and a proper USPTO filing, all for less than half the cost of IP Accelerator.